NEW!! Marketing Strategy: Delivering brand and marketing activity that scales at pace for a fast-growing firm.
Security Basecamp is a cybersecurity firm that stands out for its deep understanding of the financial regulatory landscape, hands-on vCISO expertise, and its ability to translate complex security requirements into practical, business-aligned strategies. Its advisory model blends risk management, regulatory compliance, incident response planning, and cloud security architecture. As the firm experiences rapid growth, it remains committed to its roots, ensuring all projects are delivered by senior practitioners—not junior analysts.
The Challenge
As Security Basecamp expands, strengthening and clarifying its company brand and expanding its marketing activities from ad hoc to consistent is essential. The challenge is to obtain quality marketing support that will support its growth path within its modest budget. To sustain its momentum, the company recognized the need for:
•A comprehensive long-term marketing strategy with actionable tactics
•A brand refresh that highlights its expanded team and expertise
•Metrics to measure progress and inform continuous improvement
•Ongoing support to ensure consistent execution and capitalize on opportunities
The Solution
Security Basecamp partnered with GreenLine Consultants for fractional CMO services—an arrangement that provides experienced, strategic guidance without the full-time overhead – starting with a pilot phase focused on amplifying key industry events, which represent a significant portion of Security Basecamp’s marketing spend.
The pilot project’s clear value led to an agreement to include fractional CMO services as part of the company’s growth strategy.
Results
Over a 3-month period we developed and delivered a cohesive event marketing strategy and activity plan that:
•Improved brand consistency and recognition across 2H ’25 major industry events and set the standard for future activities.
•Reduced prep time for event collateral and webinar campaigns.
•Freed up leadership and technical experts to focus on client support and revenue growth
•Created reusable marketing and sales tools, saving costs and streamlining future efforts
•Laid the groundwork for data-driven improvements through measurable goals and metrics
The Future:
Choosing a fractional CMO approach allows Security Basecamp to elevate its marketing from ad hoc to an intentional strategy and action plan. Leadership from an experienced CMO provides a new level of strategic guidance and tactical support to support its rapidly expanding business.
Ready to elevate your business with an intentional marketing approach? Let’s explore how strategic planning can power your next chapter.